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The women’s vote does not exist

It treats a huge bloc of people living very different lives as though they were a homogenous group

By Jessica Abrahams  

Labour's Harriet Harman has attracted some ridicule for her "Woman to woman" campaign, and its associated pink bus. © Lynne Cameron/PA Wire/Press Association Images

The question of how to appeal to female voters seems to cause trouble every time an election rolls around. It is received wisdom that women are less likely to vote; that they are less concerned with “big picture issues” like the economy and…

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