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Why are the Tories so bad at social media?

In 2015, their digital operation seemed formidable. Now, it's anything but. What happened—and can they ever put it right?

By Marie Le Conte  

The Tory party struggles to perform as well as Labour on social media. Why? Photo: Prospect composite

In a move that felt too on the nose not to be satire, transport secretary Chris Grayling was chairman of the Conservative party for around 27 seconds on Monday—promptly losing the job again when an apparently mis-posted announcement from Conservative Campaign Headquarters was deleted from Twitter.

“It’s like CCHQ is trying to signal the desperate need for its own reform,” joked Mark Wallace, the executive editor of Conservative Home.

It was later…

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