Magazine
Latest Issue

Why are the Tories so bad at social media?

In 2015, their digital operation seemed formidable. Now, it's anything but. What happened—and can they ever put it right?

By Marie Le Conte  

The Tory party struggles to perform as well as Labour on social media. Why? Photo: Prospect composite

In a move that felt too on the nose not to be satire, transport secretary Chris Grayling was chairman of the Conservative party for around 27 seconds on Monday—promptly losing the job again when an apparently mis-posted announcement from Conservative Campaign Headquarters was deleted from Twitter.

“It’s like CCHQ is trying to signal the desperate need for its own reform,” joked Mark Wallace, the executive editor of Conservative Home.

It was later…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to letters@prospect-magazine.co.uk

More From Prospect