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“Users don’t know this is happening”: the clever ways companies are harvesting your data

From facial recognition to virtual assistants, our ability to remain truly private is steadily narrowing. But that doesn't mean we're powerless

By Tola Onanuga  

Cambridge Analytica is only the tip of the privacy iceberg. Image: PA

As enormous data breaches become the new normal, we are being forced to confront how much we truly value our privacy. Major incidents like the Cambridge Analytica scandal, which harvested information from 50 million Facebook profiles, and a security breach at British Airways, which affected 500,000 customers and led to a record £183m fine, are just the tip of the iceberg. A study in February found that British firms saw around 10,000 data breaches in the past year. Last year,…

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