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Death and foxes: why certain issues have the power to turn a political campaign

Campaigners in future elections can learn a lot from the issues that scuppered the Maybot's bid for a majority

By Tim Bale  

Fox hunting wasn't the most important election issue—but for voters, it spoke volumes about who the Tories are. Photo: Wikimedia commons

British Election Study research released last week not only confirmed that the campaign made a big difference in 2017, but also gave us an insight into the issues that may have changed voters’ minds.

Two or three things on the list—neatly illustrated by an animated wordcloud—stood out straight away to anyone who’s been following the discussion over what went wrong with Theresa May’s campaign, particularly among those who helped her…

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