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The one phrase Labour’s new leader should ban if they want to win votes

When Labour condemns "Tory voters," it's condemning a section of the electorate as not worth reaching—and it may be the most important one of all

By Emma Burnell  

Rebecca Long Bailey (pictured with current leader Jeremy Corbyn) is the latest candidate to declare. But a change of strategy will be needed to win future elections. Photo: PA

At the end of last year, the voters returned a pretty damning judgement on Jeremy Corbyn and the wider Labour Party. But often, what was heard on doorsteps was that voters felt judged by Labour: on social issues, on Brexit, on the kind of lives they were living and providing for their families.

Labour leadership candidate Lisa Nandy has described Labour’s approach at the recent general election as ‘too paternalistic’ and she’s not wrong. But it wasn’t just the endless, unbelievable giveaways promised that left the electorate feeling disempowered. It was the sense of fatherly disapproval that voters…

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