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EU referendum: how to make the case for Europe

A positive narrative which combines economics and emotion is needed

By Peter Kellner  

British Prime Minister David Cameron speaks during a media conference at an EU summit in Brussels ©AP Photo/Francois Walschaerts

As David Cameron wrestles with the politically huge but economically trivial issue of in-work benefits for new immigrants, Lord Ashcroft has performed a signal service by publishing the results of a huge (20,000 sample) and detailed survey of British attitudes to the European Union. As this is a subject I have…

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