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Playboy goes west

Is the Midwest’s only great magazine heading into the sunset?

By Rachel Shteir   May 2012

At 7pm on the evening of 12th April in Chicago, about 20 people were gathered inside the Gold Star Sardine Bar, a tiny, dimly lit cabaret tucked away at the end of a corridor on the ground floor of 680 North Lake Shore Drive. After 59 years in Chicago, Playboy Enterprises was moving its operation to Los Angeles. The magazine, which had operated on the 15th and 16th floors since 1989, was hosting a party to bid farewell to the city where it had begun.

North Lake Shore Drive is in the smart Streeterville neighbourhood in downtown Chicago. From the…

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