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In fact

France loves McDonald's, the Chinese save, and British children don't climb trees

By Prospect   April 2012

France is the second largest market for McDonald’s in the world (after the US), with over 1,200 franchises. National Public Radio, 24th Jan 2012

In seven national newspapers and the Today programme, the average proportion of female reporters and guests is 22.6 per cent. The Guardian, 6th Dec 2011

China’s households save more than a quarter of their money; Americans save less than 4 per cent. New York Times, 25th Jan 2012

One third of British children say they have never built a den, 32 per cent that they have never climbed a tree and one in ten that they…

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