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The funny thing about nappies—no, bear with me, it’s worth it I promise—is the cute cartoon animals on them. Who is that for?

By Sam Leith   September 2009

Baby with generic animal on nappy

This month, as the alarming agriculturalist on The Fast Show used to declare, I have mostly been preoccupied with… nappies! I know, I know. Prospect readers have their minds, no doubt, on higher things than what some stranger uses to contain his infant daughter’s below-stairs mustard apocalypse.

But bear with me. For thousands of new parents like myself, the artwork to which we are most often exposed is Disney’s felt-tip-pen reimagining of EH Shepard’s delicate pencil sketches, as positioned on the front panel of a pair of size one Huggies. Here, an inch or two south of the folded navel,…

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