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The rise of the elite dating app

New apps for the well-off could remove the element of chance that makes dating so brilliant in the first place

By Jessica Brown  

Earlier this month, the announcement of a new dating app had the internet outraged. Toffee Dating’s users can only join if they went to private school, like its founder, Lydia Davis. The app helps bring together people who are accustomed to a certain lifestyle—not like the rest of us.

But Toffee isn’t the only dating app matching people on such terms; the industry is starting to rely less on algorithms to matchmake, and turning to other ways to attract similar-minded people into a smaller dating pool. For apps like Toffee Dating, this…

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