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All the branded International Women’s Day merchandise in the world won’t buy women their economic independence

Equality won’t be achieved by hosting a one-off inspirational event—especially one that enforces a narrative of financial success as a matter of individual effort

By Sian Norris  

Participants in Melbourne's International Women's day rally march from the State Library to Parliament House in Melbourne. Photo: PA

DKNY offers T-shirts with empowering messages and a vague promise towards charity giving. McDonald’s inverts its iconic M for one day only. Net-A-Porter has even more T-shirts. The Body Shop hosts Fearne Cotton, while Lloyds Bank sponsors an event of “inspiring women”.

It must be International Women’s Day!

The celebration has changed a lot since its socialist inception in 1909, and its links to the peace movement in 1913 Russia.…

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