Magazine
Latest Issue

Alfie Deyes tone-deaf “£1 challenge” video reveals the problem with YouTubers’ fake relatability

Deyes video didn't just feed into cruel narratives about poverty. It revealed the emptiness of his—and his co-stars—cynical brand of internet fame

By Caroline Crampton  

Deyes has since apologised for the £1 video. But the issue of how we relate to YouTube stars isn't over. Photo: YouTube screengrab

We all have a place on the internet where we go when we need to switch off our brains for a while. Maybe you click through endless Wikipedia pages about defunct German principalities, or log onto a gaming livestream to stare at someone you don’t know playing Football Manager quite badly.

Personally, I head over to the site of the most banal set of pixels I…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

We want to hear what you think about this article. Submit a letter to letters@prospect-magazine.co.uk

More From Prospect