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Alfie Deyes tone-deaf “£1 challenge” video reveals the problem with YouTubers’ fake relatability

Deyes video didn't just feed into cruel narratives about poverty. It revealed the emptiness of his—and his co-stars—cynical brand of internet fame

By Caroline Crampton  

Deyes has since apologised for the £1 video. But the issue of how we relate to YouTube stars isn't over. Photo: YouTube screengrab

We all have a place on the internet where we go when we need to switch off our brains for a while. Maybe you click through endless Wikipedia pages about defunct German principalities, or log onto a gaming livestream to stare at someone you don’t know playing Football Manager quite badly.

Personally, I head over to the site of the most banal set of pixels I know:…

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