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Video in print

The moving image is coming soon to books and magazines

By Philip Ball   October 2009

Subscribers to the US magazine Entertainment Weekly expect to read about television shows, but in the issue of 18th September, some of them discovered that they could watch the shows themselves. Inside the magazine was a little screen, slightly smaller than a credit card and held within a cardboard insert on the printed page, showing—in full colour and with sound—new and old shows made by the CBS Corporation. Buttons on the surround controlled the clips, one of which was an ad for PepsiCo, which helped pay for the insert.

It sounds like something from a Steven Spielberg film, but this…

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