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The Conservative party: a tarnished brand

Voters may have lost faith in Labour, but they are not transferring their affections to the Tories

By Peter Kellner   February 2015

Is Cameron too complaceent? © Stefan Rousseau/PA Archive/Press Association Images

Read Conservative commentator Tim Montgomerie’s advice for David Cameron

I have good news for David Cameron—and also a warning and some urgent advice.

The good news is that the Conservatives have opened up a clear lead when people are asked YouGov’s “forced choice” question—would they rather by governed by a Conservative government led by…

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