Latest Issue

Britain takes on Australia in the women’s semifinals, 2010 Commonwealth Games; far left, Laura Massaro, the British number two

For sports with Olympic status, London 2012 is the golden ticket. Now is the time to increase profile, participation and commercial partnerships. A medal or notable contender, even a memorable cock-up (no one forgets Eddie the Eagle) may establish a sport in the public mind for years to come.

Spare a thought, then, for squash. After failing to join the Olympic family in each of the last two bidding rounds, the game will remain untouched by the 2012 stardust.

“It’s really…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to

More From Prospect