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General election 2015: how can Cameron win?

Conservative parties around the world prospered after the financial crisis. But to prevail now, the Tories need to tell a more optimistic story.

By Tim Montgomerie   February 2015

All eyes are about to turn to David Cameron. © David Jones/PA Archive/Press Association Images

Read YouGov’s Peter Kellner on his exclusive new Tory polling for Prospect

Voters know what to do in tough times. By 45 per cent to 9 per cent, they trust the Conservatives to take tough decisions, and so they…

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