Could the "Evening Standard" close? And is the internet finally hitting newspapers?by Simon Jenkins / March 17, 2005 / Leave a comment
Published in March 2005 issue of Prospect Magazine
When Sherlock Holmes needed to put an advertisement in a London evening paper, he could not decide which. He told his assistant (in “The Adventure of the Blue Carbuncle”) to try “the Globe, Star, Pall Mall, St James’s, Evening News, Standard, Echo and any others that occur to you.” At that time (1892) the list ran to 14.
London now has one evening newspaper left—or has it? For the past two months, the monopoly supplier of London evening news, Associated Newspapers, has seemed to lose its corporate head. Its Evening Standard (price 40p) has for nearly five years been battered by a rival, Metro, also owned by Associated and distributed free on the tube. Then in December a second free paper arrived, also from Associated. Called Standard Lite, it is produced by the Standard’s own staff and given away free from central London newsstands at lunchtime, alongside the early paid-for edition of the Standard itself. Readers are offered news and gossip for nothing or that plus features, columns and arts for 40p.
The Lite’s 50,000 copies disappear instantly. The impact on the sale of the Standard proper is as yet a secret, but since its circulation has already fallen almost 10 per cent in a year, it can hardly be benign. What is happening? Will the old Evening Standard, as pessimists declare, be gone by the year’s end? Is someone trying to murder a great London institution, someone from within? A case for Sherlock Holmes indeed.