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We're all global managers now

By Susan Greenberg   February 1997

Business is everywhere these days. All kinds of organisations, even welfare services and charities, are expected to run on commercial lines. And most of us are increasingly affected by what is happening elsewhere in the world. Whether we like it or not, we’re all global managers now.

At the same time, business is not left to itself anymore. Business leaders are expected to provide leadership and explain how their work is applicable to everyone else. Never mind that many of those same exe-cutives are themselves frantically searching for guidance, lapping up “how-to” books and buying yards of consultancy advice.


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