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Blink and you miss him

Blink and you miss him

Last night, a few years after everyone else, I read Malcolm Gladwell’s Blink. Somebody shamed me into reading it. I am so glad I did. The book, to re-cap for everyone else in the world who has read it, is about how our adaptive unconscious interacts with our conscious to make decisions: sometimes wisely, sometimes erroneously.

One example he gave was about the Implicit Association Test which measures our unconscious attitudes to race etc. Most people have an unconscious preference for…

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