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What Radiohead can teach the book industry

By Alex Christofi  


If you own a TV, radio, computer or phone, there is a high chance you will have come across The King of Limbs, the new album by those unlikely digital marketing experts, Radiohead. You may even have listened to it. I had a quick listen—it’s not bad, though I prefer In Rainbows.

Giving the print press four days’ notice, to minimise piracy, they started selling the £6 digital version on Saturday. Their legions of…

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