The media is saturated with coverage, but the real stories lie elsewhereby Sarah Niblock / May 19, 2017 / Leave a comment
Unless you’ve been camping off-grid in the Siberian tundra, you can’t have avoided the news that Britain’s most eligible bachelorette is about to marry. Long after Twitter and Facebook stopped cooing over Prince William’s nuptials, the media is still fawning over Kate Middleton’s younger sister Pippa, who ties the knot tomorrow.
Pippa, 33, best known for her stellar in-laws and her over-scrutinised behind, will marry hedge fund manager James Matthews, 41, at a private ceremony in Berkshire. Not many couples exchange their vows in front of two British kings-in-waiting, William and his pageboy son George; even fewer in front of Matthews’s television lothario brother Spencer—known for his appearances on Made in Chelsea.
The US-based media have parked their satellite vans in Bucklebury for the weekend, but that’s not without precedent. They don’t have their own royal family, at least not since the quasi-regal Kennedys. If our monarchy has any relevance these days, it’s as a curiosity for the rest of the world, undoubtedly drawing in tourists in their droves.
What bothers me is the oversaturation of Pippa in the UK where, frankly, most of the public couldn’t give a hoot. Considering this isn’t even a royal wedding, this is garnering acres more attention than even when Sarah Ferguson took Prince Andrew down the aisle. That made three paragraphs on an inside page of the Guardian. Even that venerable stable of solid news values couldn’t resist a preview of the Middleton big day on its home page.
Stories like this clearly illustrate how UK media outlets are like penguins around an ice hole. When one brand decides a story is…