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After this election, it’s time to stop being snobbish about online campaigning

Internet memes, more than traditional media, became a crucial political space for young voters on the left

By Ruby Lott-Lavigna  

Memes engaged young Labour supports on social media. Photo: Prospect composite/Wikimedia commons/Twitter screengrab/Instagram screengrab/Pringles

Did you spot it on last Thursday night’s election coverage? It was the moment that Andrew Marr mentioned this funny little thing that had helped the Labour party gain a surge in constituencies with young voters. Right there, in between the talk of swing votes and marginal seats, was the millennial buzzword: “memes.”

Yes, you heard correctly. A political commentator on the BBC referenced memes as a genuine contributor to Labour gains and,…

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