Latest Issue

The strange philosophy of Percy Pig: the children’s sweet that wants to be eaten

The M&S star is 25 years old. But why has no-one considered the strangeness of a pig sweet made with real pigs?

By Chris Townsend  

Veggie Percy has green years—but what about the other offerings? Photo: Prospect

July this year marked the 25th anniversary of Percy Pig, impossible though that might seem—for many of us, it feels as though he and his cohort are relatively recent additions to the shelves of Marks and Spencer. Percy, a squishy, vaguely fruit-flavoured sweet in the shape of a smiling anthropomorphic pig has proven himself to be doubly irresistible to the consuming public: cute in appearance; delicious in taste.

In the year that he first hit megastardom, 2008,…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to

More From Prospect