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The strange philosophy of Percy Pig: the children’s sweet that wants to be eaten

The M&S star is 25 years old. But why has no-one considered the strangeness of a pig sweet made with real pigs?

By Chris Townsend  

Veggie Percy has green years—but what about the other offerings? Photo: Prospect

July this year marked the 25th anniversary of Percy Pig, impossible though that might seem—for many of us, it feels as though he and his cohort are relatively recent additions to the shelves of Marks and Spencer. Percy, a squishy, vaguely fruit-flavoured sweet in the shape of a smiling anthropomorphic pig has proven himself to be doubly irresistible to the consuming public: cute in appearance; delicious in taste.

In the year that he first hit megastardom,…

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