Extracts from memoirs and diariesby Ian Irvine / September 19, 2012 / Leave a comment
Published in October 2012 issue of Prospect Magazine
Richard Nixon reflects in his memoirs on the televised debates in 1960:
“An entirely new factor entered American political campaigning in 1960 with the first televised debates between the two presidential challengers. An incumbent seldom agrees willingly to debate his challenger, and I knew the debates would benefit Kennedy more than me by giving his views national exposure, which he needed more than I did… But there was no way I could refuse to debate without having Kennedy and the media turn my refusal into a central campaign issue…
Post-debate polls of the television audience gave the edge to Kennedy. Ralph McGill of the Atlanta Constitution, who supported Kennedy, observed that those listening to the debate on radio reported that I had the better of it. This was small comfort, since the television audience had been five to six times larger than the radio audience.
It is a devastating commentary on the nature of television as a political medium that what hurt me most in the first debate was not the substance of the encounter between Kennedy and me, but the disadvantageous contrast in our physical appearances. After the program ended, callers, including my mother, wanted to know if anything was wrong, because I did not look well.”