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Money for nothing (and clicks for free)

Chris Anderson's big idea is to charge nothing for everything. It's good publicity for his own brand; but not necessarily good business for everyone else

Free: The Future of a Radical Price

By Chris Anderson (Random House, £18.99)

Chris Anderson is a professional exaggerator. His previous book, The Long Tail (2006), made the eminently plausible claim that online retailers can extract revenue from serving very niche tastes because they’re not limited by the finite shelf space of the high street. But he exaggerated this to the point of predicting the end of the blockbuster. In an article in 2008 for Wired magazine (of which he is editor-in-chief), he gave a fascinating analysis of how the vast data sets collected by Google could be used scientifically…

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