It will undergo a revival—but an internal war will come firstby John McTernan / April 22, 2016 / Leave a comment
“In 1968, we traded regions—turns out we got the better end of the trade.” So argued veteran Democratic pollster Stan Greenberg at a presentation in London last week. He was talking about the success of Richard Nixon’s “Southern strategy” through which the Democrat voters of the south—the “Dixiecrats”—were successfully won over by Nixon’s Republican Party in the 1960s. This delivered the Presidency to the Republicans in five of the next six general elections—a run interrupted only by Jimmy Carter’s post-Watergate win in 1977.
But what looked like one of the smartest ever political strategies is now delivering defeat after defeat to the Republicans. They have ended up with voters that are rural, white, older and religious in a country which is increasingly urban and diverse. They have now lost four of the last six Presidential races and look doomed to lose this year’s.