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How big data helped secure Emmanuel Macron’s astounding victory

En Marche! are expected to triumph again in this week's parliamentary elections. Much of that success could be down to three men—and a program

By Rachel Halliburton  

Macron's tech-savvy team used techniques similar to those of the Obama campaign. Photo: Wikimedia commons

From the moment that Emmanuel Macron won the French presidency, it was clear that the parliamentary elections on the 11th and 18th of this month would be critical. Despite his status-quo-smashing victory, Macron’s powers would be severely limited without a majority in the French National Assembly. Initially, even supporters feared that he would not be able to beat political odds twice in just over a month.

Yet polls this week indicate that his new party,…

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