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Boris Johnson has not reached his tipping point with voters yet—but it may come soon

Although the prime minister may weather the current “sleaze” allegations, the mismatch between public perception of him and reality has the potential to be lethal

By Rachel Sylvester  

Photo: Amer Ghazzal / Alamy Stock Photo

In his book The Tipping Point, Malcolm Gladwell makes a timely comparison, arguing that fashion trends, publishing sensations, teenage crazes and crime waves are like pandemics. “Ideas and products and messages and behaviour spread just like viruses do,” he writes. Little things can make a big difference and dramatic changes follow from apparently small events. The world “may seem like an immovable, implacable place. It is not. With the slightest push—in just the right place—it can be tipped.”

The same is true of political reputations. Boris Johnson may not have reached the tipping point in his relationship with…

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