Magazine
Latest Issue

Boris Johnson has not reached his tipping point with voters yet—but it may come soon

Although the prime minister may weather the current “sleaze” allegations, the mismatch between public perception of him and reality has the potential to be lethal

By Rachel Sylvester  

Photo: Amer Ghazzal / Alamy Stock Photo

In his book The Tipping Point, Malcolm Gladwell makes a timely comparison, arguing that fashion trends, publishing sensations, teenage crazes and crime waves are like pandemics. “Ideas and products and messages and behaviour spread just like viruses do,” he writes. Little things can make a big difference and dramatic changes follow from apparently small events. The world “may seem like an immovable, implacable place. It is not. With the slightest push—in just the right place—it can be tipped.”

The same is true of political reputations. Boris Johnson may not have reached the tipping point in his relationship with…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to letters@prospect-magazine.co.uk

More From Prospect