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What the obsession with high street Christmas sandwiches is really about

Retailers increasingly rely on gimmicky, seasonal treats to bolster their profits. But there's a deeper side to our love of chains' Christmas offerings, too

By Josh Barrie  

Exactly when retailers began selling ridiculous Christmas food products is hard to say. Maybe it was 2015, when Marks and Spencer released its festive ‘brussemole’ and Tesco decided it would be a good idea to launch a chocolate and cherry sandwich. Whoever convinced M&S to sell pots of mushed miniature cabbage is surely a genius.

In Britain today, the run-up to Christmas isn’t only about shopping for spruces and preparing vats of sickly mulled wine—it is also when the supermarkets start…

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