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The big ideas of 2016: post-digi—the return of the book

Readers saturated with screen-time are rediscovering the printed page

By Sameer Rahim   January 2016

When Amazon launched its e-book reader, the Kindle, in 2007, the death of the printed book was confidently predicted. But while e-books make up a significant share of the market—between 20 and 25 per cent—sales slowed sharply in 2015. In the US, the number of people reading books primarily on e-readers fell from 50 per cent three years ago to 32 per cent now. Publishers such as Simon & Schuster and Hachette have been investing heavily in warehouses and…

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