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Sporting life: Tiger Woods

After a crisis, Tiger Woods has finally realised that the rules apply to him. But don't expect any of his corporate sponsors to follow suit

By David Goldblatt   April 2010

Tiger Woods is a sporting, cultural and economic phenomenon. He is unquestionably the greatest golfer of the age. His sudden and unbelievable success, multiracial roots and ice-cool demeanour under fire sent both his and the sport’s economic prospects into the stratosphere—and offered an irresistible parallel with Barack Obama. (Though wedded to basketball, the president is a keen golfer too.)

In 2009, Forbes estimated Woods’s personal wealth at $600m (£398m) and his brand as a sportsman at $82m: the most valuable in the world. But that was before the scandal. In Milan airport earlier this year, I passed a large…

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