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Number cruncher: How sexist is Britain?

In the wake of the Sky Sports sexism row, YouGov investigates just how far we associate certain occupations with men or women

By Peter Kellner   March 2011

When football commentators Andy Gray and Richard Keys parted company with Sky Sports in January after making sexist remarks, two reactions were common: on the one hand, that their comments were wholly unacceptable, and on the other, that what they had said off-air was no more than common banter.

This month’s YouGov survey for Prospect seeks to illuminate these issues by testing how far we associate various occupations with men or women. We asked: “If you had to choose someone to do each of the following, would you prefer a man or a woman, or would you not mind whether…

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