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Bad news, Ed

Voters don’t think he is tough enough, clear enough or competent enough to lead Britain

By Peter Kellner   September 2013

If Ed Miliband fails to become Prime Minister, it won’t be because voters think he is too left wing, or insincere, or lacks courage. It will be because of something bigger, more fundamental—and harder to put right. The people he needs to win over simply don’t think he’s up to the job.

YouGov’s latest poll for Prospect underlines the scale of the challenge that Labour’s leader faces. Millions of voters think the party chose the wrong brother three years ago. Even with David now away from the scene, Ed scarcely…

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