Latest Issue

Football goes to market

The modernisation of English football in the 1990s has produced winners and losers, echoing the market revolution of the 1980s. The gentrification of the game has alienated a minority within football's heartlands, but that New Football is still better than Old Football

The condition of football in Britain has changed beyond recognition during the 1990s. Nowhere provides a better illustration of this than Sunderland Football Club. At the beginning of the 1990s the Wearside club was in a similar position to many others in the country’s industrial and sporting heartland: it was playing dour football in front of dwindling crowds in a dilapidated stadium. With the northeast in recession and football still struggling to overcome the traumas of the late 1980s-culminating in the death of 96 Liverpool fans at Hillsborough in 1989-there was little hope that things would get any better for…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to

More From Prospect