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America: The relentless creation of the new

What explains the unmatched global influence of American culture?

A French Levi’s advert from the 1990s: “America won the world over, sometimes with candy bars and jeans, mostly with images and sounds.” © the advertising archives

How the World Was Won: The Americanisation of Everywhere by Peter Conrad (Thames & Hudson, £19.95)

In centuries past, the cultural reach of the mighty ended exactly at their military borders. The Roman, Habsburg and Ottoman…

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