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The pros and cons of probiotics

By Philip Hunter  

The television advertisement for Actimel probiotic yoghurt drinks—made by French dairy and nutrition giant Danone—featured a bottle of the product gambolling over a skipping rope to the sound of children playing in the background*. The implication that the product would improve the health of “normal” children—without any illnesses, or metabolic disorders such as diabetes or obesity—triggered viewer complaints upheld by the Advertising Standards Authority (ASA).

But there is some history here. Danone has run a series…

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