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Why Labour cannot win back seats without reclaiming patriotism

It should not be controversial for Keir Starmer to seek to reassure voters that he and his Party love their country

By Rachel Sylvester  

Photo: PA Images / Alamy Stock Photo

The real mystery is why it is controversial for a political party to want to be seen as patriotic. That a row has erupted in Labour over a leaked internal presentation suggesting Keir Starmer should “use the [union] flag, veterans and dressing smartly” to try to regain the trust of voters shows just how far the Party still is from power. 

The strategy is aimed at winning back what Labour is now calling “foundation seats”: the “red wall” constituencies that fell to the Conservatives in 2019. But its relevance goes wider than that, since voters from Workington to…

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