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What a viral fake lasagne taught me about failure

After it appeared in the Museum of Failure in 2017, photos of the "Colgate Lasagna" began to go viral on Twitter and Reddit—not to mention in marketing seminars. But did it ever really exist?

By Harry Harris  

The mock-up "Beef Lasagna" box. Photo: Reddit

Failure is relative. For me, egg poaching pans—the kind with circular inserts and the little egg holding devices—are failures. The eggs come out oddly uniform. The white doesn’t fully encircle the yolk. They are firm and plasticky, not soft and yielding. They are, at best, steamed.

And yet, these pans are widely available and probably present in a good proportion of UK kitchens, taking up cupboard space because they’re so difficult to stack (seriously, bin them). As a product, against all greater…

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