Latest Issue


They tell more than the time

By Stephen Bayley   December 2012

Steve McQueen wearing his TAG Heuer

What you really, really need is a dual function pusher and tourbillon cage rotating at high angular velocity. Probably with a black ceramic and carbon nano-fibre baseplate. The answer to the old question “what time is it?” may be merely hours and minutes, but the question “What’s that watch?” demands a more complex response. Involved in the answer are all the subtleties of our relationship with technology and culture.

Apart from sunglasses, there is no mood-altering equipment more effective than a wristwatch. Apart from…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to

More From Prospect