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Watches

They tell more than the time

By Stephen Bayley   December 2012

Steve McQueen wearing his TAG Heuer

What you really, really need is a dual function pusher and tourbillon cage rotating at high angular velocity. Probably with a black ceramic and carbon nano-fibre baseplate. The answer to the old question “what time is it?” may be merely hours and minutes, but the question “What’s that watch?” demands a more complex response. Involved in the answer are all the subtleties of our relationship with technology and culture.

Apart from sunglasses, there is no mood-altering equipment more effective than a wristwatch. Apart from…

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