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Commerce, fantasy, fetishism

Should we care about fashion?

By Francine Prose   October 2013

Brooke Shields in her controversial 1976 Calvin Klein ad (“What comes between me and my Calvins? Nothing”). (© The Advertising Archives)

A friend’s daughter, visiting my family in New York, noticed a faded purple pea coat, worn through at the elbows, its lining partly shredded, hanging on a hook in our entrance hall. “Marc Jacobs,” she pronounced with calm authority.

Amazed, I asked how she’d recognised it; the label had long since fallen off. And she looked at me as if I were asking how she happened to know that…

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