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Apocalypse tomorrow

Two of Canada’s most prominent writers have summoned dismal visions of a corporate future. Fortunately, both are almost certainly wrong

By Toby Litt   October 2009

Above: Gattac (1997)—a sterile future of mass-manufactured men

The Year of the Flood By Margaret Atwood (Bloomsbury, £18.99) Generation A By Douglas Coupland (William Heinemann, £16.99)

MegaCorp is taking control. You have absolutely no choice in this. MegaCorp is going to own your life, from incubation chamber to cremation chamber. You can do nothing to fight against this. MegaCorp is an inevitability. So, just relax and enjoy the ride. Well, it’s not really a ride, more a slide. And MegaCorp is at the bottom and the top. Oh, and MegaCorp built the slide. And pretty soon, MegaCorp’s going to be…

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