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Broadcasters are increasingly unwilling to fund programmes that are in the public interest but may lose money. The answer? Copy the US model of obtaining funding from outside television

By Christopher Hird   March 2007

Hepatitis C is a major public health problem—potentially bigger than HIV/Aids. It is estimated that around 450,000 people in Britain suffer from the disease, which can cause fatal liver failure and for which there is no guaranteed cure. As early diagnosis increases the chances of successful treatment, the case for knowing you’ve got hepatitis C is overwhelming. But the vast majority of people who have it don’t know they do—it can be years before the symptoms become obvious (the Body Shop’s Anita Roddick discovered this year that she contracted hepatitis C from a transfusion in 1971). So there’s a strong…

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