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Smallscreen

Melvyn Bragg's history of ITV hailed 50 years of the world's greatest commercial network. It couldn't admit that this legacy has recently been squandered

By David Herman   July 2005

One of the saddest sights in television is the corridor leading to the Granada canteen. This is not because of the food, which is good, but the publicity photos that line the corridor, photos of ITV’s current stars and top shows. Note “current.” Of the great names of yesteryear, there is no sign. Shakespeare’s Ulysses would have approved: ITV’s present eye praises the present object. Who has time for the past?

Melvyn Bragg’s five-part history, The Story of ITV: The People’s Channel—is a rare chance to open the treasure trove of ITV’s first 50 years. The theme music and title…

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