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The net position

The net position

By Andrew Brown   February 1998

This year is going to be the year in which everyone tries buying stuff over the net-once. In a selfless way, I have been shopping for you all last year (that’s what I told my wife, anyway, when the coffee mug arrived from Amazon.com to thank me for my custom).

Amazon.com advertises itself as “the world’s biggest bookstore.” It may in fact be the world’s smallest, because it contains no books at all; only a network of computers across the road from one of the biggest book wholesalers in America. But it has a huge and easily searchable catalogue-I often…

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