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The back end of blogs

By Tom Chatfield  

How did you get here? It’s easy enough for me to find out—I can just browse any one of a number of back-end blogging widgets we have installed to see, for instance, how many unique page views we’re getting each day, how many times individual pieces have been read, where people are being referred to us from, and which countries read us the most (America is top, then the UK, although I’d also like to send a shout out to our 23 intrepid Ukrainian visitors).

Most disturbing, however, is the widget that shows what Google searches have led people here.…

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