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By Tom Nuttall  

Tom Chatfield

I’ve recently been looking through a book called Thank you for Arguing by Jay Heinrichs—one of the surprisingly large number of books that have been arriving recently at the office on “the art of persuasion.” Heinrichs quite rightly observes that the art of rhetoric, now little taught formally, was once a pillar of the western education system, and that its techniques can be used to great effect throughout our daily lives to “win” both minor and major verbal battles with those around us. What he doesn’t seem in any hurry to establish in the hundred pages I’ve managed…

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