Latest Issue

How to cut Big Tech down to size

Amazon, Apple, Facebook and Google are too big. But what’s the right way to tame the giants?

By James Ball   March 2019

On each day of 2018 Apple sold almost 600,000 iPhones, Amazon made more than $500m in sales, some 1.47bn people logged onto Facebook, while there were 3.5bn searches on Google. The oldest of these companies, Apple, was founded in 1976, and just a decade ago all four were seen as scrappy—if fast-growing—outsiders. Today, even after Apple’s recent market travils, they are…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to

More From Prospect