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How to cut Big Tech down to size

Amazon, Apple, Facebook and Google are too big. But what’s the right way to tame the giants?

By James Ball   March 2019

On each day of 2018 Apple sold almost 600,000 iPhones, Amazon made more than $500m in sales, some 1.47bn people logged onto Facebook, while there were 3.5bn searches on Google. The oldest of these companies, Apple, was founded in 1976, and just a decade ago all four were seen as scrappy—if fast-growing—outsiders. Today, even after Apple’s recent market travils, they are…

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