Done right, the allotment can be a rejection of consumerism and social isolation—and a powerful mechanism to resist unscrupulous developersby Chloe Tomlinson / December 4, 2017 / Leave a comment
Imagine the scene. A young family is being shown around one of the new flats that have popped up in an urban neighbourhood. They are standing in what will be the living room, and the estate agent is pointing at something. “You really don’t need a garden. Plenty of green space nearby,” he says, nodding sagely. “Just behind the old boozer over there, you see: allotments.” Ooh, allotments. Does anything scream bohemia more than organic, seasonal, locally-grown produce with appealingly working-class overtones?
So, allotments have become infused with a touch of the bourgeois; who cares? It is true that they are more socially diverse—no longer overwhelmingly dominated working class men of a certain age—but this need not imply some sort of trend towards hipster superficiality. Those who are only interested in getting a plot to take a photograph of themselves wielding a purple cauliflower for Instagram won’t last long (and have a name: ticklers.)
What is worrying about the above scene, however, is that allotments are being appropriated as some sort of promotional place marketing tool; they signify community, history, authenticity. Who wouldn’t want to live near allotments? The surrounding area becomes edgy, vibrant and sought after.