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General Election 2015: David Cameron’s NHS strategy is damaging the Tories

The way the Prime Minister wants to frame the healthcare debate plays into Labour's hands, new polling shows

By Peter Kellner  

David Cameron needs to be careful how he frames his questions. ©Dominic Lipinski/PA Wire/Press Association Images

In polls as in politics, it matters how you frame questions. In a special exercise for Prospect, we have tested the way David Cameron is trying to frame the debate about the NHS; and the results are rather surprising; at least, they surprised me.

Poll after poll has shown that Labour is more trusted on the NHS, while…

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