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My mate MSG

Monosodium glutamate gets a terrible press, but without it there would be no Marmite

By Alex Renton   May 2006

The announcement in March that Marmite, Britain’s most popular savoury bread-covering, is to be sold in clear plastic tubes instead of brown jars was met with wails of nostalgic anguish. A Save our Marmite Jar campaign was mooted—until it emerged that the tubes will still, for now, sit on supermarket shelves beside the pot-bellied jars.

Unilever, which acquired the brand six years ago, says it is “delighted” with the Marmite relaunch. It is the latest success in a campaign to establish “My mate Marmite” as a condiment that runs in veins near the very heart of Britishness itself. Sales are…

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